Saudi Data and AI Company

Rooya is a Saudi platform for analysing driver behaviour and managing fleet risk. We use real driving data and footage to help organisations identify risks, improve driver performance and make better operational decisions.

Developed in Saudi Arabia, Rooya is designed around your vehicles, routes and operating challenges. We continue to work with you to develop the solution and deliver ongoing value.

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The Rooya team at work
About Rooya

Saudi Technology. A Partnership That Grows with You.

We turn road and driving-behaviour data into practical insights to help you manage fleet risks. Our platform combines event clips, driver analysis and vehicle data in one experience tailored to your needs.

We listen to your requirements and configure the solution around your operation, then continue reviewing performance and developing alerts and reports with you. Our role does not end at installation; it develops with your fleet.

Rooya team collaborating in the office KSA Team
What defines Rooya
  • Saudi technology combining data, computer vision and artificial intelligence
  • Driver-behaviour analysis based on real driving footage
  • Solutions configured for fleets operating in Saudi Arabia
  • Ongoing support and partnership in developing the solution
Our story

From Saudi Arabia, We Build Clearer Fleet Visibility

For many organisations, where technology is developed and where data is managed are no longer secondary considerations. Rooya is internationally owned and operated, with our own in-house engineering and product development team and clear, transparent data governance. For public sector organisations, insurers and compliance-led fleets, that provides greater confidence around long-term support and a service designed uniquely for your location and needs.

Why that matters
  • International ownership Bespoke technology, adapted to local requirements.
  • In-house engineering Machine learning, software and product development led by our own team
  • Data governance Supporting organisations that need confidence in where and how their fleet data is processed and managed
Our Riyadh Office

Our Riyadh Team, Close to Your Needs

Rooya Middle East office, Riyadh Riyadh
Rooya in Saudi Arabia Fifth Floor, Office Number 516, PM4H+VGC, Al Olaya, Riyadh 11241, Saudi Arabia Phone: +966 11 425 5665 Email: contact@rooya.ai

Rooya in Saudi Arabia

From Riyadh, we work with you to understand your fleet and configure the solution around your vehicles, routes and operating priorities. We continue to support your team, review performance and develop the solution.

Leadership Team

Leadership Combining Technical and Business Expertise

Rooya is led by a team with experience in machine learning, software engineering, product development, compliance, sales and customer service. The team works closely with customers to develop the platform around real operating needs.

Rakan Abunayyan
Rakan Abunayyan Chairman of the Board LinkedIn
Khaldoun Dib
Khaldoun Dib Board Member LinkedIn
Cameron Tope
Cameron Tope Founder/Chief Executive Officer LinkedIn
Anwar Ahmed
Anwar Ahmed Co-founder/Chief Experience Officer LinkedIn
Shaun Gwilliam
Shaun Gwilliam Chief Technology Officer LinkedIn
Beth Tope
Beth Tope Chief People Officer LinkedIn
Sohaib Ali
Sohaib Ali Chief Finance Officer LinkedIn
Henk L. Pleiter
Henk L. Pleiter Senior Director, Sales & Marketing LinkedIn
Tawfik Elkady
Tawfik Elkady Sales Director, GCC LinkedIn
Chris Kiveal
Chris Kiveal Head of Projects LinkedIn
Agatha Rozario
Agatha Rozario Head of Finance LinkedIn
Tabasher Arif
Tabasher Arif Lead Machine Learning Engineer LinkedIn
Zakariya
Zakariya Senior Product Lead LinkedIn
Alexandra Butnaru
Alexandra Butnaru Front-End Engineering Lead LinkedIn
Alexandre Curtelin
Alexandre Curtelin Dashcam Engineering Lead LinkedIn
Muhammad Usman
Muhammad Usman DevSecOps Lead LinkedIn
Essam Mahmoud
Essam Mahmoud Operations Manager KSA LinkedIn
FAQ

Frequently Asked Questions About Rooya

We support fleets of different sizes. Tell us your fleet size and operating needs so we can identify the right service scope together.

Rooya supports a range of fleets, including delivery, logistics, field services and passenger transport. We review vehicle types and installation needs before recommending the right solution.

Contact our team to arrange a demonstration and discuss a potential pilot based on your fleet needs and project scope.

Rooya combines intelligent vehicle hardware with smart analytics to give you a clear picture of what’s happening on the road. Our system gathers data through:

  • Advanced dashcam technology
  • Built-in motion and impact sensors
  • Vehicle telematics inputs
  • AI-powered video analysis

We will agree the launch plan and timeline after reviewing fleet size, equipment requirements and installation locations.

Have another question?

Contact our team and we will help you find the information you need.

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