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Saudi AI technology for safer, smarter fleets

Rooya is a Saudi platform for driver-behaviour analysis and fleet risk management. Using real driving footage and vehicle data, it helps you identify risky behaviour, improve driver performance and make better-informed decisions. Developed in Saudi Arabia, Rooya is configured around your vehicles, routes and fleet operating needs.

On-device AI Safety & compliance Device-agnostic 24/7 global support
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Trusted by leading organisations in Saudi Arabia

One platform for your fleet data and driver behaviour

We turn driving footage and vehicle data into practical insights to help you understand risks and decide what action to take. Rooya brings driver-behaviour analysis, event clips and fleet monitoring into one platform configured around your needs.

Explore the Platform

Rooya Driver Behaviour Analysis Platform

Vehicle tracking, event review, driver coaching, geofencing and reporting.

Rooya Behaviour Intelligence Platform showing live tracking, incidents, coaching and geofencing
Driver behaviour This week
84 Good
  • Speeding3
  • Harsh braking2
  • Distraction1
  • No seat belt0
  • Fatigue0
Driver event counts: harsh braking, distraction, no seat belt and fatigue Driver event counts: harsh braking, distraction, no seat belt and fatigue

Cloud video evidence

Review event clips stored in the cloud to understand what happened on the road, document the facts and support incident reviews.

AI-powered smart cameras

Road-facing and in-cabin cameras help identify driving behaviour and document important events, providing the context you need to make better decisions.

Rooya AI dash cam showing cloud video evidence Rooya AI dash cam showing cloud video evidence

Driver and fleet manager apps

Track journeys, review driver performance and investigate events using the Driver and Fleet Manager apps.

Rooya driver and fleet manager app showing trips, performance and incident review Rooya driver and fleet manager app showing trips, performance and incident review

Understand the behaviours that increase fleet risk

From mobile-phone use and distraction to fatigue and harsh braking, Rooya helps you identify and review risky driving behaviour and guide drivers towards safer habits.

Incident Review
Dashcam footage
Monitored behaviours: speeding, mobile phone use, distraction, harsh braking, no seat belt, fatigue Event detected — harsh braking Event detected — harsh braking
Rooya AI dashcam Rooya AI dashcam

Smart cameras suited to your fleet’s needs

Rooya cameras connect with the platform to bring driving footage and vehicle data together in one place. We help you choose the right setup for your vehicles and fleet operating requirements.

View Hardware

Solutions built around your fleet’s challenges

From improving driving behaviour to managing risk and increasing operational efficiency, Rooya helps you turn fleet data into practical action that improves safety.

Driver Behaviour & Fatigue Monitoring

Identify risky driving behaviour in real time, guide drivers early and help reduce the likelihood of accidents.

Fleet Safety & Risk Management

Bring together driver, vehicle and journey data to identify risks and track safety actions.

Fleet Optimisation

Understand journey patterns and driving behaviour to identify opportunities to reduce waste and improve fleet operating efficiency.

Explore Solutions

Each industry has its challenges. Your fleet needs a solution that fits.

We configure Rooya to suit the needs of your industry, vehicles, routes and operating priorities.

Heavy Plant
& Machinery

Track vehicle and equipment movement on site, and review relevant events based on the installed configuration.View more

Government Entities & Private Companies

Improve safety for government and private-company fleets through vehicle monitoring, driver-behaviour analysis and incident review.View more

Insurance Partners

Use driving data and event clips to understand risk and support incident reviews.View more

Logistics & Distribution

Track delivery journeys and driver behaviour, and review relevant events to support safer distribution operations.View more

Construction & Contracting

Track contracting vehicles across sites and review driving events to support safety procedures.View more

Field Services

Track service and maintenance teams on the move, and use journey data and alerts to support driver safety.View more

Passenger Transport

Support safer passenger journeys by monitoring driver behaviour and reviewing journey-related events.View more

What makes Rooya different

Saudi-built technology, driving-data analysis and ongoing support help you develop driver performance and make better operational decisions.

Rooya platform interface shown on a laptop screen

Configured around you

Your routes, vehicles and risk profile shape the platform from day one.

Reliable evidence when you need it

Review driving footage and journey data to understand what happened and make fact-based decisions.

Rooya mobile app showing cloud video evidence Rooya mobile app showing incident footage for review

Continuous driver improvement, not just scoring

Real footage helps drivers understand risk and improve behaviour over time.

Driver coaching session using Rooya dash cam footage
Rooya — Event detected today at 9:24 AM. Review the incident now.

Software that adapts

We develop alerts, reports and driver-coaching programmes as your priorities and fleet data evolve.

Fleet manager reviewing Rooya alerts and reports Fleet manager using the Rooya software

Dedicated account support

We work with your team to review performance indicators, identify risks and turn data into practical fleet improvements.

Impact you can measure

Rooya helps fleet teams turn real road footage, telematics data and AI-powered alerts into practical action, from safer driving to stronger claims evidence.

18%
Reduction in fuel consumption
60%
Improvement in driver behaviour
90%
Decrease in traffic violations
18%
Reduction in incidents

Results shown are based on Rooya customer data. Source and qualifying context to be confirmed.

Clearer fleet visibility. Safer decisions.

Talk to the Rooya team to explore how we can help you improve fleet safety and make clearer operational decisions.

No commitment. We’ll be in touch within one business day.